5210 South Carolina

BRand awareness campaign

Project management, branding, design

Flock and Rally partnered with the University of South Carolina’s Arnold School of Public Health to create a statewide awareness campaign through grant funding. Our goal was to promote healthy lifestyles for all South Carolinians, but primarily those reached by SNAP-ED and SNAC supported organizations across the state by breaking down the big idea of a “Healthy” life into four easy and actionable steps.

To meet this goal, we developed foundational tools with a focus on a partner toolkit to provide the digital assets partner organizations need to include 5210 messaging in their own programming. The toolkit continues to grow to meet the changing needs through tools like brand and messaging guidelines, a social media playbook and visual assets, including action guides, coloring books, posters, flyers and more. Combined with outreach efforts through paid advertising (TV, radio and paid social), public relations and social media we continue to evolve the campaign to expand the reach of the 5210 SC Campaign.