Deliverables

Print brochure for the Darla Moore School of Business, the #1 ranked undergraduate international business degree program in the United States

 

Our Products

At Flock and Rally, we produce a high volume of custom work for our clients. Below is a selection of our most popular deliverables.

 

Brand strategy and research for public library foundation

Regional stats: research, design and presentation for county economic development office

STRATEGY & RESEARCH

  • Digital Audit

  • Brand Communications Audit

  • Market Research

  • Buyer Persona

  • Target Audience Guide

 
Naming, branding and brand communication assets for municipal government comprehensive plan

Naming, branding and brand communication assets for municipal government comprehensive plan

Branding for Atlanta-based service design consultancy, Harmonic Design

Branding for Atlanta-based service design consultancy, Harmonic Design

Branding

  • Naming

  • Logo Package

  • Visual Style Guide

  • Value Proposition

  • Communication Pillars

  • Brand Strategy

  • Brand Personality

  • Brand Messaging Guidelines

  • Brand Messaging Toolkit

 
Marketing plan for regional transit agency

Marketing plan for regional transit agency

Marketing plan for state road construction association

Marketing plan for state road construction association

Marketing Planning

  • Marketing Strategy

  • Integrated Communications and Marketing Plan

  • Content Marketing Strategy

 
Responsive mobile website for statewide workforce development and empowerment campaign

Responsive mobile website for statewide workforce development and empowerment campaign

City government comprehensive plan website

City government comprehensive plan website

Websites

  • Website Content Plan

  • Website Information Architecture

  • Website User Experience Plan

  • Website Design

  • Website Development

  • Website Analytics

 
Traditional and digital outdoor campaign for S.C.’s largest event

Traditional and digital outdoor campaign for S.C.’s largest event

Print ad for the state’s largest new year’s eve celebration

Advertising

  • Advertising Strategy

  • Advertising Plan

  • Advertising Placements/Media Buying

  • Advertising Assets

  • Advertising Placement and Performance Reports

 

Digital ad campaign targeting teens and young adults with short-format video content featuring text and emoji conversations re: consent

Digital and social ad campaign featuring “relationship IQ” quiz to engage teens, young adults and their parents re: healthy relationships

Digital Advertising

  • Digital Advertising Strategy

  • Digital Advertising Plan

  • Digital Advertising Placements/Media Buys

  • Digital Advertising Inventory on National and Global Networks

  • Digital Advertising Performance Reports

 

Media placements and environmental portraits for Gov. Jim Hodges | Photo by Sean Rayford for McGuireWoods Consulting

Media relations for press conference for Accelerator for America national meeting with LA Mayor Eric Garcetti, Columbia Mayor Steve Benjamin and US mayors

PR / MEDIA RELATIONS

  • Media Placements

  • Talking Points

  • Fact Sheet

  • Press Conference

  • Stakeholder Engagement Plan

  • Internal Communications Plan

  • Spokesperson Best Practices

  • Press Coverage Reports and Metrics

  • Media Relations Strategy

  • Media Relations Plan

  • Press Kit

  • Op-Ed

  • Guest Column

  • Accolades

  • Testimonial

  • Press Release

 
Social media strategy and creative for The COMET transit system’s campaign to celebrate civil rights hero Sarah Mae Flemming, who refused to give up her seat on a bus almost one year before Rosa Parks’ historic action.

Social media strategy and creative for The COMET transit system’s campaign to celebrate civil rights hero Sarah Mae Flemming, who refused to give up her seat on a bus almost one year before Rosa Parks’ historic action.

Social media strategy, creative and ad placements for South Carolina State Fair campaign targeting younger audiences | Photo by Forrest Clonts Studio

Social media strategy, creative and ad placements for South Carolina State Fair campaign targeting younger audiences | Photo by Forrest Clonts Studio

Social Media Marketing

  • Social Media Best Practices Guide

  • Social Media Strategy

  • Social Media Content Plan

  • Social Media Advertising Plan

  • Social Media Budget

  • Social Media Sentiment Tracking Reports

  • Social Media Performance Reports

 

Email marketing campaign strategy and creative for The COMET transit agency | COVID-19 campaign pivot

Email marketing for Motor Supply Co. Bistro to celebrate the restaurant being named one of the Top 5 “South’s Best” by Southern Living

EMAIL MARKETING

  • Email Marketing Best Practices Guide

  • Email Marketing Plan

  • Email Marketing Performance Reporting

 
Wayfinding signage for The BullStreet District, known as the largest urban redevelopment project on the East Coast

Wayfinding signage for The BullStreet District, known as the largest urban redevelopment project on the East Coast

Master of Accountancy program brochure design and infographics, targeting undergraduates

Graphic Design

  • Signage (Interior, Exterior, Wayfinding)

  • Collateral Design

  • Presentation Template (PowerPoint, Keynote, etc.)

  • Brochures

  • Annual Reports

  • Marketing Materials (Rack Cards, Banners)

  • Trade Show Exhibit Graphics

  • Large-Format Graphics (Auto Wraps, etc.)

  • Merchandise, Swag and Promotional Items

 

Styx Companies commercial real estate firm | Partner photography shoot at The Roseberry | Creative direction by Flock and Rally | Photo by Sean Rayford for Styx Co.

Tourism photography shoot at Soda City Market for DMO Experience Columbia SC | Produced and creative directed by Flock and Rally | Photo by Forrest Clonts for Experience Columbia SC

Tourism photography shoot at Soda City Market for DMO Experience Columbia SC | Produced and creative directed by Flock and Rally | Photo by Forrest Clonts for Experience Columbia SC

Photography

  • Environmental Portraits and Headshots

  • Traditional Portraits

  • Brand Story Photos

  • Industrial Photography

  • Event Photography

 

Lake Carolina Master Association video town hall shoot | Co-produced with Bill Grant

Brand film shoot for The BullStreet District | Co-produced with Bill Grant

Brand film shoot for The BullStreet District | Co-produced with Bill Grant

TV & Video Production

  • TV Commercials

  • OTT/Streaming Platform Commercials

  • Brand Films

  • Social Media Videos

  • Virtual Events

  • Digital Advertising Videos

  • TV/Video Scripts

 
Voiceover audio recording with news legend Joe Pinner for 2019 S.C. State Fair TV ad | Co-produced with Bill Grant

Voiceover audio recording with news legend Joe Pinner for 2019 S.C. State Fair TV ad | Co-produced with Bill Grant

Alpha Media radio interview with DJ Koko for Central Carolina Community Foundation’s Midlands Gives campaign

Audio Production

  • Radio Commercials

  • Voiceover Production

  • Radio Scripts

 

Let’s make something fantastic together.

We’d love to work with you to develop something functional and beautiful that your team and target audiences will love.