Services
Build Your Brand
We collaborate with clients to develop foundational elements such as brand identity packages, brand guidelines and messaging toolkits, as well as websites and custom content assets such as professional photos, videos, graphics, collaterals, copywriting and more.
Spread the Word
With a solid foundation of brand and content assets, we develop marketing plans and roll out campaigns that incorporate current best practices in advertising, social media, PR/media relations, collateral design, community relations, content marketing, digital advertising and more.
Branding
One of Flock and Rally’s areas of strength is the development of new brands, as well as the expansion of existing brands — from messaging to visual identity — with an eye on customer experience and all of the ways in which a brand touches its audiences.
Flock and Rally is passionate about an audience-first approach, as it enables us to understand what motivates people to choose our clients.
Research
Research can take the form of a buyer persona, survey, or other variety of inquiry. Conducting primary and secondary research allows our team to provide clients with a rich landscape of qualitative and quantitative data — critical in guiding decision-making regarding budget, approach, scope of work and more.
What do they want and need from the client? How can the client deliver on that within its budget and team capacity? What information sources do they trust? How can our client utilize best practices and listen to its audience regarding outreach? These are questions we enjoy exploring and resolving in our branding work.
Marketing Strategy & Planning
Once we’ve done our research and established a firm footing in good branding, it’s time to draw those eyeballs. A solid marketing plan can be one page or twenty, as long as it considers the client’s key variables, capabilities and resources in a realistic way.
Our marketing strategies and plans seek to leverage the outreach opportunities that are most viable for each client, with measurable business outcomes in mind.
Advertising Strategy
We tend to take a highly strategic approach to marketing, advertising and media buys. We develop ad plans, negotiate ad rates, place buys, track results and report success — pivoting our strategy based on regular analysis of measurements.
Advertising Placements / Media Buying
Our advertising team has been buying media and negotiating placements for more than 15 years. We are always thinking about client outcomes first, and our ad buys are always driven by considerations such as target audience, measurable objectives, and ROI.
We place media buys for a variety of clients and enjoy working collaboratively with media outlets to leverage our clients’ buying power and create win-win scenarios.
Your Digital Advertising Agency
In addition to providing clients with digital advertising strategy, design and placement, we are a multi-platform vendor of digital advertising space across the nation and beyond.
We love nothing more than discussing which digital ad strategy will be the best fit for the highest click-throughs and impressions. Mobile conquesting? AI? Lookalike audiences? Weather triggers? We’re into it.
Advertising, TV and Photo Production
We can produce any marketing and advertising assets you may need, including creative concepts for billboards, digital display ads, magazine spreads, direct mail pieces, social media graphics, TV ads, radio spots and other types of advertising. Content marketing is a priority at our firm, as well.
Our team directs and produces photo and video shoots for many of our clients, and we are proud to work with some of the most skilled, talented production professionals in the business. Deliverables range from big-budget broadcast and streaming TV commercials to massive, custom-shot image libraries to bespoke brand films to short video spots cut for ideal length, subject matter and performance on various social media platforms.
Website Design
We work with clients to ensure that their web presence is up to date and incorporates best practices for drawing online traffic with refreshed, SEO-friendly content and responsive design that performs beautifully across mobile and desktop environments.
User experience is crucially important to us, whether we are building a new website or refreshing an existing site. Either way, we prioritize accessibility and a user-friendly interface that helps our clients’ audiences find the right call to action with ease.
Graphic Design
A consistent graphic identity that accurately conveys your brand is crucial to connecting with your audiences.
We also offer a variety of design services for branded collaterals ranging from business cards, annual reports, white papers, presentation templates and brochures to merch, swag, mascot costumes and bus wraps.
Public Relations
Public relations campaigns are critical to an integrated approach to communications and marketing. Earned media placements raise awareness of your brand with target audiences, establishing you as expert in your field. Meanwhile, public relations campaigns can be focused on internal communications within a large organization or a vast group of stakeholders.
Our media relations team maintains relationships with hundreds of media contacts and can identify (or even create) opportunities to develop campaigns for clients. Distribution of press releases, pitching stories to reporters and editors, hosting press conferences and writing guest columns and op-eds are standard practice at Flock and Rally.
We also work with clients to build robust, up-to-date photo and video libraries, press kits and other content assets that the media need to build stories rich with brand imagery.
Additionally, we monitor for and archive earned media placements for our clients, presenting reports on media coverage along with metrics such as estimated coverage views and broadcast viewership.
Social Media & DIGITAL CONTENT Marketing
Social media marketing is an incredibly powerful tool for driving results and raising awareness for our clients. We develop major social media strategies and roll out nimble, on-trend content calendars that are deeply rooted in the concepts established in our clients’ brand guidelines.
Some clients are best served by driving traffic to their websites, while others achieve their business objectives and nonprofit missions by driving engagement on social media platforms such as Instagram, Facebook, LinkedIn, Twitter, YouTube and more. With paid social media campaigns, we love achieving a low cost per result for our clients.
We frequently develop customized social media best practices guides and training manuals to empower our clients’ internal teams to own the role of brand steward online.
Community Outreach
We enjoy advising clients on ways to connect with the community, from keeping community groups updated on project milestones to consulting on sponsorships and partnerships.
Meanwhile, events can be very effective in drawing attention to your brand and in galvanizing support within target communities. We can work with you to devise event plans that address your goals and objectives.
We’d love to hear about your next project.