Harmonic Design

human-centered design firm in atlanta, GA | 2018

Brand development, brand guidelines

Founded by designers, Harmonic Design is a talented team of professionals who bring design into strategy. Harmonic Design empowers its clients to identify, frame, and solve their business challenges by guiding small interdisciplinary teams through a highly collaborative service design process.

Flock and Rally conducted an in-depth discovery process with the client to identify the messaging and story that would best support the firm in connecting with its niche target audiences.

A visual brand, style guide and brand messaging guidelines were developed, along with designed pieces such as business cards featuring self-drawn doodles of each staff member, a nod to the company’s creative, collaborative process.