Anna Kate Twitty

DIRECTOR OF Channel Strategy

Anna Kate Twitty directs Flock and Rally’s award-winning channel strategy department, playing a pivotal role in driving the success of the agency’s integrated marketing campaigns and providing strategic oversight and guidance across a wide spectrum of channels, including earned, shared and owned media. 

She also serves as the firm’s subject matter expert on marketing planning, public relations, media relations, storytelling and copywriting. She is an integrated communications and marketing professional with an extensive background working in the nonprofit sector as well as supporting clients in an agency setting. She has developed and implemented strategic communications for multiple large-scale campaigns, construction projects and grand openings.

Anna Kate has worked in a variety of communications positions across South Carolina since 2007. Before joining Flock and Rally, Anna Kate was an integrated marketing manager for Infinity Marketing in Greenville, S.C. In that position, she served as a key relationship manager and developed strategies for some of the firm’s largest integrated clients. Prior to joining Infinity Marketing, she was the director of marketing and communications at Historic Columbia and the public relations manager at the South Carolina State Museum. Additionally, she has worked at Cyberwoven as an account manager and at the American Red Cross as a regional communications director—where she deployed on several natural disasters and served as national media spokesperson.

 Anna Kate has served on committees for Historic Columbia, A.C. Moore Elementary School and the University of South Carolina’s School of Journalism and Mass Communications. In 2024, Anna Kate was named 40 Under 40 by the Columbia Regional Business Report and a South Carolina Woman in Business by Columbia Business Monthly.