Central Midlands Council of Governments

Regional Intermodal Transportation CENTER Study | 2016-2017

Website development, messaging, PR/PIO services, community involvement

Flock and Rally served as the marketing arm for the Midlands Regional Transportation Center Study, a site selection study for a potential new regional intermodal transportation center, funded by the Central Midlands Council of Governments and managed by Wendel Engineering.

After developing a simple, cost-effective website with an online survey system, Flock and Rally planned and marketed a public meeting to introduce the public to the site selection process and to gather survey information, which was also sent out via email. Outreach for the meeting included a regional press release, paid social media and traditional advertising, and individual asks to over 50 stakeholder groups including bike advocates, bus riders, environmentalists, and neighborhood leaders. Media coverage was substantial, the public outreach process went smoothly, and follow-up conversations yielded positive results.