Lexington School District 2

Choose Lex 2 Marketing Campaign

Project management, media relations, advertising, audience research

Flock and Rally partnered with Lexington School District Two to create the “Choose Lex 2” campaign. This marketing initiative aimed to showcase the district’s strengths, attract new families, and recruit top teachers in a competitive landscape.

We used a mix of digital and traditional media, public relations, and community outreach to highlight Lexington Two’s innovative programs, supportive learning environments, and commitment to community. The campaign achieved over 5.3 million impressions, high engagement rates, and widespread media coverage, helping position Lexington Two as a top choice for students, parents, and educators.