EngenuitySC

Regional Collaboration Management | 2011 to 2022

Brand messaging, design, PR, market research, marketing planning

Flock and Rally was the public relations agency of record for EngenuitySC, a nonprofit helmed by the USC President and Columbia, S.C. Mayor, who served as co-founding board chairs until the organization was sunsetted in 2022. Governed by the highest-ranking regional leaders in education, government and business, EngenuitySC was a nonprofit that worked to make the Columbia, S.C., region a standout choice for top talent and competitive companies.

Since 2011, Flock and Rally worked with EngenuitySC to promote its work, including program support for K-12 STEM education, the annual Competitiveness Week initiative, the Midlands Regional Competitiveness Report, and livability projects such as What’s Next Midlands. In 2019, Flock and Rally conducted extensive buyer persona research, developed a full set of brand messaging guidelines and devised a detailed, 3-year marketing plan for EngenuitySC.  

Flock and Rally was honored with a 2019 SCPRSA Silver Wing Award of Excellence in Research and Evaluation for its buyer persona research for EngenuitySC.