POSITION CLOSED: Flock and Rally is hiring an Advertising Strategist
Advertising Strategist
Job Description
Overview of Position
Flock and Rally Integrated Communications & Marketing, a progressive, women-owned agency based in Columbia, South Carolina, is seeking an advertising strategist to join our team of #Flockstars.
This is a full-time position focused primarily on elevating the stories of our amazing clients through strategic placement of campaign messaging (AKA among paid advertising channels). As a broad thinker and a multi-tasker, you will have direct responsibility for weaving together insights from relevant audiences to create and execute channel strategy that ultimately influences and resonates. You will thrive in our environment of autonomous working and will delight in the variety of relationships you will care for.
You are curious, intentional and most of all relentless in finding creative solutions to complex problems. You can distill technical information and translate it to colleagues and clients in a way that is clear and effective. You are a master of puzzles — finding all the pieces and fitting them together to make something beautiful.
As an out-of-the-box thinker and motivated person, you will be joining our values-driven agency of unicorns, flamingos, data nerds and responsible grown-ups directly supporting our executive team and clients. This position is based in our downtown Columbia, S.C., headquarters, and reports to the director of channel strategy. Compensation is based on experience, but a range is available upon request.
Benefits and perks of working at Flock and Rally
Our agency offers benefits to full-time staff including:
Five weeks paid time off in the first year of full-time employment, with annual increases.
Medical benefits.
Paid family leave.
401K match.
Flexible, autonomous and innovative working environment.
Hybrid work-from-anywhere policy.
Ten official company holidays.
Annual professional development allowance.
Half day off for your birthday.
Roles and Responsibilities
Advertising
Develop advertising plans for clients ranging from small to large budgets, recommending
various combinations of social media, traditional advertising, digital ad tactics and other
marketing methods.
Execute advertising plans across a variety of clients, including managing deadlines,
budgeting and reporting.
Seek new ways to be competitive in the market and grow advertising sales.
Perform business development for new or expanded ad clients under the direction of the
CEO.
Stay abreast of current trends in the advertising industry, including trends and
opportunities in the markets the agency serves.
Ensure advertising rate card and media kit folders are maintained and up to date.
Partner with CFO to ensure proper invoicing and tracking reporting standards for ad
department.
Train and teach internal staff on advertising best practices.
Preffered Experience
In-depth knowledge of different digital marketing channels.
Proven experience with online marketing tools and knowledge of best practices.
Experience in Midlands and broader SC media markets.
Critical thinking and problem-solving skills.
Demonstrated success working collaboratively in a creative agency environment.
This is a full-time, nonexempt position, and requires occasional night/weekend hours. Candidate must live in the Columbia, South Carolina region. While the firm observes a hybrid and flexible work environment, employee must be regularly available for local meetings and client needs.
Qualifications
Bachelor’s degree.
3-5+ years of experience in developing and implementing traditional advertising
strategies.
3-5+ years of expertise in developing and implementing digital advertising strategies.
Experience managing projects, clients or vendors and deadlines.
Attention to detail and organizational skills.
Excellent written and verbal communication skills.
Self-directed while managing projects from initiation to completion.
Demonstrate professionalism in working with clients, vendors and team members.
About Flock and Rally: Integrated Marketing and Communications
Customized, High-Impact Work that Elevates the Status Quo.
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, community engagement, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to large-scale businesses and national organizations. The firm has earned more than 70 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and multiple ADDY Awards. Serving industry sectors ranging from hospitality, lifestyle and tourism to business, technology, real estate, higher education, transit, economic development and more, our mission is to rally our community around great ideas. Learn more about Flock and Rally at www.flockandrally.com and find us on social at @flockandrally.
How To Apply
Email resume and cover letter (as well as selected work portfolio items or link(s) to work examples online, if desired) to flockstars@flockandrally.com.
Equal Opportunity Employment
Flock and Rally is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, age, disability, pregnancy, sexual orientation, biological sex, gender, gender identity, gender expression, gender presentation, sexual orientation, veteran status, and/or any other category protected by law. We do not discriminate based on genetic information in accordance with the Genetic Information Nondiscrimination Act.