Flock and Rally Welcomes Halleigh Carlson as Integrated Media Buyer
July 18, 2024 (COLUMBIA, S.C.) – Flock and Rally, a full-service communications and marketing agency based in Columbia, South Carolina, welcomes Halleigh Carlson to the advertising department as the agency’s integrated media buyer.
“Halleigh’s ability to seamlessly integrate creative strategies with data-driven insights is already proving to take our client work to the next level,” says Merritt McNeely, chief executive officer at Flock and Rally. “Her dedication to research, strategy and media buying is exactly what our agency needs to grow our services and deliver excellence for our clients. We look forward to Halleigh’s fresh perspectives and innovative approaches.”
Carlson is an advertising professional who specializes in executing integrated media plans across digital and traditional channels. As the team’s integrated media buyer, she optimizes paid social media and search campaigns, manages media buys, provides media recommendations, creates tracking reports, manages budgets and builds vendor relationships.
Carlson supports a portfolio of Flock and Rally’s advertising clients, including Riverbanks Zoo and Garden, the Columbia Metropolitan Airport, LTC Hospitality, South Carolina State Fair, South Carolina Department of Mental Health, South Carolina State Museum, Welvista and more.
“I am excited to join Flock and Rally’s dynamic and forward-thinking team,” says Carlson. “I look forward to leveraging my skills to contribute to our clients’ success and the agency’s growth.”
Carlson comes to Flock and Rally from Wier / Stewart, a full-service creative agency based in Augusta, Ga., where she served as an integrated media specialist. Prior to that position, she served in the United States Navy as a Persian-Farsi linguist. Carlson is currently serving as the membership chair on the board for AAF Midlands, the local chapter of the American Advertising Federation. She holds a bachelor’s degree in digital audiences from Arizona State University.
Flock and Rally’s Services and Experience
Flock and Rally serves a diverse set of clients, including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology, and its campaigns reach target audiences statewide, throughout the Southeast and in markets across the United States.
Flock and Rally incorporates current best practices in an array of service areas, integrating research, strategy, traditional advertising and PR with new media and digital marketing, social media and more to help clients select tactics that will reach their target audiences with empathy and style — while offering the best value and performance.
The firm has earned more than 70 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and a Gold ADDY.
Flock and Rally’s full list of staff can be found here: https://www.flockandrally.com/about.
About Flock and Rally: Integrated Communications & Marketing
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, higher education, government, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.
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