OurRelationship

Project management, website development

The OurRelationship program is a proven online solution for couples and individuals struggling with their relationships. Backed by more than a decade of federally funded research, the program provides effective tools and resources to improve communication skills, regain intimacy and build trust. Historically, OurRelationship has focused on its free version of the program, funded by a grant from the U.S. Administration for Children and Families. In 2023, Flock and Rally helped identify an opportunity to reach a broader set of audiences, including consumers willing to purchase the program and large businesses and employee assistance program (EAP) providers with potential partnerships. 

Flock and Rally completed a brand redesign and built a new website to help position OurRelationship as an industry authority while addressing key audience concerns and needs. A key strategy for the website was to improve user experience and create content that focuses on emotion and empathy while showcasing OurRelationship’s research and data-driven approach. The new site, www.ourrelationship.com, launched September 2024, features vibrant visuals, engaging movement and content tailored for specific target audiences.