PalmettoPride

Brand refresh + Brand anthem

Project management, branding, design, videography management

PalmettoPride isSouth Carolina’s leading anti-litter organization, a statewide nonprofit organization dedicated to litter prevention, clean up and beautification in South Carolina.

South Carolina faces a significant litter problem that negatively impacts the environment, economic development and quality of life. With nearly 80% of those who litter choosing to do so intentionally, the need to draw attention to this behavior is the first step in changing minds. PalmettoPride wanted a fresh take and telling the story of their brand that reminded individuals of their own responsibility for taking care of their state. To do this, we refreshed the brand and created a brand anthem video.

The brand anthem was designed to remind the residents of SC of the organization and its mission to inspire pride in South Carolina and encourage viewers to do their part to keep the state clean by highlighting the actions of litter clean up across the geographic regions of the state. This video should also serve the dual purpose of being used in shorter cuts to be deployed across paid channels to fulfill multiple needs and achieve greater reach for PalmettoPride.