Riverbanks Zoo & Garden

Holiday Advertising

Advertising campaigns

The purpose of the Riverbanks Zoo and Garden holiday advertising was to deliver local attendance to Riverbanks Zoo and Gardens' Boo at the Zoo and Wild Lights events, while working on driving attendance from out-of-market audiences in Charlotte, Charleston, and Augusta.

The team created storyboards and worked with Soda City Films to create television spots for Boo at the Zoo and Wild Lights.