S.C. Institute of Medicine and Public Health

Nonpartisan ORGANIZATION | 2020 to Present

Media relations, website design, graphic design

The S.C. Institute of Medicine and Public Health (IMPH) has been providing critical data analysis to decision-makers throughout the COVID-19 crisis. Flock and Rally provides a range of services to IMPH, including media relations, collateral design, website design and more.

Flock and Rally was asked to design and draw media attention to the joint COVID-19 data brief that the nonpartisan policy organization released in July 2020 in partnership with S.C. DHEC. This was the first time that regional COVID-19 death data was released in the state, showing the disproportionate impact of the coronavirus pandemic on Black communities in South Carolina.

To help target audiences absorb highly-detailed, technical information, we often transform blocks of copy into illustrations and infographics to make the data easier to review quickly. The client was grateful to media across the state for the strong response, which consisted of more than 30 broadcast TV segments covering the news.