South Carolina State Fair, 2024

46 Reasons to celebrate South Carolina Campaign

Integrated marketing, live social media, design

The South Carolina State Fair is one of the state’s most iconic traditions, drawing hundreds of thousands of visitors each year for its food, rides, exhibits and entertainment. As a beloved event with a diverse audience, the S.C. State Fair partnered with Flock and Rally to develop a cohesive marketing strategy to boost attendance, drive ticket sales and engage audiences.

Since 2018, Flock and Rally has served as the S.C. State Fair’s full-service marketing agency, delivering an integrated approach to meet its goals. Each year, we develop a new theme and fresh creative, ensuring the event feels exciting and relevant. For 2024, the theme "46 Reasons to Celebrate South Carolina" brought the essence of the Palmetto State to life, highlighting the unique contributions of each of the state’s 46 counties. From the serene Lowcountry to the vibrant Upstate, every corner of South Carolina was celebrated in this year’s campaign.

We developed the theme, messaging and graphic design to ensure brand consistency across all channels. The advertising campaign strategically utilized digital, TV, radio and print to maximize reach and impact. We managed public relations and secured local and regional media coverage, generating excitement leading up to and during the event. Additionally, we provided live social media coverage throughout the fair, engaging attendees in real time and highlighting all 12 days of the fair.
The 2024 campaign delivered exceptional results. The S.C. State Fair exceeded both attendance and revenue goals, marking one of its most successful years to date. Flock and Rally’s creative, strategic and results-driven approach continues to help the fair thrive year after year.