South Carolina Department of Mental Health

You Wear it Well Campaign

Video/photo shoot direction and management, design, advertising

Flock and Rally collaborated with the South Carolina Department of Mental Health (SC DMH) to create a statewide awareness campaign. Our goal was to promote SC DMH’s wide range of services, reduce stigma around public mental health care, and encourage more South Carolinians to seek support.

To reach diverse audiences, we used TV, radio, billboards, social media, and digital ads, all with powerful messaging like “Just because you wear it well doesn’t mean you should have to.” This campaign achieved over 10 million impressions across multiple channels, significantly boosting awareness of SC DMH’s services and reaching key audiences, including legislators, caregivers, and the general public