Welvista

Brand Guidelines

Project management, audience research

Welvista has been operating for more than three decades. And while successful, the program took a hit during the COVID-19 pandemic. Instead of seeing this as a negative, Welvitsa—in partnership with Flock and Rally—saw this as an opportunity to update and unify its branding and messaging to make improvements across the board.

These improvements would lead to more applicants for MAP and SMILES, while also increasing donor participation and retention—helping Welvista not only get back to its pre-COVID-19 days, but surpass it. The purpose of the brand and messaging guidelines were to unify Welvista, its sub-brands and their messaging into one document. This document is meant to serve as the“North Star”for Welvista when creating content across its collaterals, social media, email newsletters and more. Since the adoption of the created brand guidelines, Welvista has seen increased interaction across multiple marketing mediums