All Awards

 

2021

Print ad from The COMET transit system’s “Saving Sarah’s Seat” campaign, honoring civil rights icon Sarah Mae Flemming.

American Advertising Federation of the Midlands 2021 ADDY Awards

  • 2021 Gold ADDY in Guerrilla Marketing for The COMET transit system’s “Saving Sarah’s Seat” campaign, honoring civil rights icon Sarah Mae Flemming.

  • 2021 Silver ADDY in Illustration, with credit to Cait Maloney, for the South Carolina State Fair’s 2020 “Drive-Through S.C. State Fair” campaign concept.

International Association of Business Communicators S.C. Chapter Honors Flock and Rally at 2021 Palmetto Awards

  • Palmetto Award of Excellence in Social Media for the South Carolina Coalition Against Domestic Violence and Sexual Assault Primary Prevention Campaign

  • Palmetto Award of Excellence in Social Responsibility for The COMET’s Don’t Miss Your Shot Campaign

  • Palmetto Award of Merit in Audio/Visual for NTT DATA’s Nashville Hype Video

  • Palmetto Award of Excellence in Marketing, Advertising and Brand Communication for Engineering Research Visioning Alliance Launch Campaign

 

2020

Poster series for 2019 South Carolina State Fair by Flock and Rally with Cait Maloney Creative, winner of 2020 Silver ADDY Award

American Advertising Federation of the Midlands 2020 ADDY Awards

  • Silver ADDY in Consumer Campaigns for the South Carolina State Fair’s 150th anniversary campaign

  • Silver ADDY in Poster Campaigns for the South Carolina State Fair’s 150th anniversary campaign

Free Times Power Issue, "The Next 50" list, 2020

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2019

Research and brand strategy for Richland Library Friends and Foundation, winner of 2019 SCPRSA Silver Wing Best in Show Award

Flock and Rally Earns 11 SCPRSA Mercury Awards, Including 2019 Best in Show Silver Wing Award

  • S.C. Public Relations Society of America “Best in Show” Silver Wing Award for Richland Library Friends and Foundation buyer persona research

  • Silver Wing Award of Excellence in Research and Evaluation for Richland Library Friends and Foundation buyer persona research

  • Mercury Award of Excellence in Integrated Communications for the South Carolina State Fair 150th year campaign

  • Mercury Award of Excellence in Integrated Communications for the Hire Me SC statewide employer campaign

  • Mercury Award of Merit in Public Service with SCCADVASA for the REALationships 101 digital campaign

  • Mercury Award of Merit in Integrated Communications for the BullStreet District REI announcement

  • Silver Wing Award of Excellence for the South Carolina State Fair audience targeting social media ads

  • Silver Wing Award of Excellence in Media Relations for Associations, Government and Nonprofit Organizations for the Historic Columbia Fall 2019 campaign

  • Silver Wing Award of Excellence in Collateral for Columbia Parks branding and signage for greenways

  • Silver Wing Award of Excellence in Research and Evaluation for EngenuitySC buyer persona research

  • Silver Wing Award of Excellence in Research and Evaluation for Building Families brand research and redesign

 

Realationships101 PR, digital marketing and advertising campaign for SCCADVASA, honored with a 2019 IABC/SC Palmetto Award of Excellence

International Association of Business Communicators S.C. Chapter Honors Flock and Rally at 2019 Palmetto Awards

  • Palmetto Award of Excellence in the "Communication Management - Brand Communication" category for the Hire Me SC Workforce Development Campaign with Able South Carolina 

  • Palmetto Award of Excellence in the "Communication Management - Advertising Campaign" category for the REALationships 101 Campaign with SCCADVASA 

  • Palmetto Award of Excellence in the "Communication Management - Brand Communication" category for the Asphalt Works SC Campaign with the S.C. Asphalt Pavement Association

 

Flock and Rally Selected to Present at PRSA ICON International Conference 2019

Flock and Rally was selected to present at the Public Relations Society of America's 2019 PRSA ICON International Conference in San Diego, sharing the firm's total solar eclipse campaign case study, "How We Drew 400,000 People to Columbia, S.C., for the Great American Eclipse.” Tracie Broom and Merritt McNeely represented the firm and also presented the talk at the Public Relations Student Society of America international conference, which was held just prior to PRSA ICON in San Diego. McNeely also served as lead presenter with University of South Carolina associate professors Dr. Brooke McKeever and Dr. Robert McKeever on a talk about using data as a catalyst for change in her former role at the South Carolina State Museum at the PRSA 2019 Association/Nonprofit Section Conference, which held just prior to PRSA ICON.

 

Columbia Regional Business Report Honors Merritt McNeely among 2019 “Women of Influence”

Merritt McNeely was honored as one of CRBR's "Women of Influence" in Summer 2019.

Free Times Power Issue, "The Next 50" list, 2019

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2018

Press conference produced by Flock and Rally for Capgemini North America, winner of 2018 SCPRSA Silver Wing Best in Show Award

Press conference produced by Flock and Rally for Capgemini North America, winner of 2018 SCPRSA Silver Wing Best in Show Award

Flock and Rally Earns Eight SCPRSA Mercury Awards, including 2018 Best in Show Silver Wing Award

  • S.C. Public Relations Society of America 2018 “Best in Show” Silver Wing Award for global tech giant Capgemini North America’s Columbia, S.C. market expansion campaign

  • Silver Wing Award of Excellence in Media Relations for Business to Business (B2B) for global tech giant Capgemini North America’s Columbia, S.C. market expansion campaign

  • Mercury Award of Excellence for Brand and Reputation Management for the BullStreet District’s Positive Communications Campaign

  • Mercury Award of Excellence in Influencer Marketing for the Za’s on Devine’s brunch campaign

  • Mercury Award of Excellence in Content Marketing, with the University of South Carolina, for the 2018 Give 4 Garnet campaign

  • Silver Wing Award of Excellence in Websites for the S.C. Asphalt Pavement Association’s “Asphalt Works!” campaign

  • Silver Wing Award of Excellence in Media Relations for Government, Associations and Nonprofits for Central Carolina Community Foundation’s 2018 Midlands Gives campaign

  • Mercury Award of Merit in Internal Communications for the Columbia Water social media playbook

Graphics for Give 4 Garnet campaign, honored with a 2018 IABC/SC Palmetto Award of Excellence in Marketing Communications Campaigns

Graphics for Give 4 Garnet campaign, honored with a 2018 IABC/SC Palmetto Award of Excellence in Marketing Communications Campaigns

International Association of Business Communicators S.C. Chapter Honors Flock and Rally at 2018 Palmetto Awards

  • Palmetto Award of Excellence in Integrated Marketing Communications Campaigns for the Give 4 Garnet Campaign with the University of South Carolina

  • Palmetto Award of Merit in Integrated Marketing Communications Campaigns for the Total Eclipse Weekend Columbia, S.C. campaign

The Flock and Rally, Experience Columbia SC and Discover SC communications teams managing media relations for the Total Eclipse Columbia, SC tourism campaign, on site at the South Carolina State Museum — eclipse campaign HQ — on August 21, 2017 with…

The Flock and Rally, Experience Columbia SC and Discover SC communications teams managing media relations for the Total Eclipse Columbia, SC tourism campaign, on site at the South Carolina State Museum — eclipse campaign HQ — on August 21, 2017 with the crew of Turkish news outlet TRT Haber | Photo by Thomas Hammond Photography for the South Carolina State Museum

U.S Travel Names Total Eclipse Weekend Columbia, SC Campaign as 2018 ESTO Award Finalist

  • U.S. Travel’s national ESTO Awards finalist 2018, with Experience Columbia, SC and the Total Eclipse Weekend steering committee, for the Total Eclipse Weekend Columbia, S.C. campaign

The Green Book of South Carolina mobile travel guide, developed in collaboration with the S.C. African American Heritage Commission

The Green Book of South Carolina mobile travel guide, developed in collaboration with the S.C. African American Heritage Commission

Southeast Tourism Society Honors The Green Book of South Carolina

  • Southeast Tourism Society 2018 “Shining Example” Award in Niche Marketing, with the S.C. African American Heritage Commission, for the Green Book of South Carolina

Free Times Power Issue, "The Next 50" list, 2018

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2017

Flock and Rally Earns Eight SCPRSA Mercury Awards, including 2017 Best in Show Mercury Award

Facebook cover image with “Longest Total Eclipse on the East Coast” tagline, a reference to Columbia, S.C.’s unique role as offering viewers the longest totality of any metropolitan area on the East Coast of the United States during the Great Americ…

Facebook cover image with “Longest Total Eclipse on the East Coast” tagline, a reference to Columbia, S.C.’s unique role as offering viewers the longest totality of any metropolitan area on the East Coast of the United States during the Great American Eclipse of 2017.

  • S.C. Public Relations Society of America Mercury Awards, 2017 “Best in Show” Mercury Award for the Total Eclipse Weekend Columbia, S.C. regional eclipse tourism campaign

  • Mercury Award of Excellence for Events and Observances, Seven Days or Fewer, with the Total Eclipse Weekend steering committee, for the Total Eclipse Weekend Columbia, S.C. regional eclipse tourism campaign

  • Mercury Award of Merit in Marketing and Consumer Services, with the S.C. African American Heritage Commission, for the Green Book of S.C. mobile travel guide

  • Mercury Award of Excellence in Integrated Communications, for 701 CCA’s Columbia Open Studios 2017 campaign 

  • Silver Wing Award of Excellence in Digital Newsletters for Motor Supply Co. Bistro

  • Silver Wing Award of Excellence in Print Brochures for 701 CCA’s Columbia Open Studios 2017 campaign 

  • Silver Wing Award of Excellence in Digital Press Kits for the Total Eclipse Weekend Columbia, S.C. regional eclipse tourism campaign

  • Mercury Award of Merit in Social Media for Crafty Feast

“50 Most Influential” 2017 honor via Columbia Business Monthly magazine

  • Debi Schadel and Tracie Broom, honorees

International Association of Business Communicators S.C. Chapter, 2017 Palmetto Awards

  • Palmetto Award of Excellence in Integrated Marketing Communications Campaigns, with the S.C. African American Heritage Commission, for the Green Book of S.C. mobile travel guide

Free Times Best of Columbia 2017 awards

  • Honorary Mention, “Best Place to Work”

Free Times Power Issue, "The Next 50" list, 2017

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2016

International Association of Business Communicators S.C. Chapter, 2016 Palmetto Awards

Flock and Rally developed and managed the brand and marketing campaign for the #FHNY celebration with a free, live performance on NYE by Ms. Lauryn Hill in front of the S.C. State House, pivoting the campaign to include #SCStrong messaging after the historic flood of October 2015.

  • IABC/SC Star of the Show Palmetto Award for Famously Hot New Year 2015 campaign

  • Palmetto Award of Excellence in Integrated Marketing Communications Campaigns for Famously Hot New Year 2015 campaign

Columbia Regional Business Report, 2016 “Women to Watch”

  • Tracie Broom, honoree

Free Times Power Issue, "The Next 50" list, 2016

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2015

S.C. Public Relations Society of America Mercury Awards, 2015

  • Mercury Award of Excellence in Integrated Campaigns for Famously Hot New Year

Columbia Metropolitan Best of Columbia 2015 readers’ poll

  • Flock and Rally honored as Best Event Planner

Free Times Power Issue, "The Next 50" list, 2015

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2014

S.C. Public Relations Society of America 2014 Mercury Awards

  • Mercury Award of Excellence in Integrated Campaigns for 701 CCA’s Columbia Open Studios campaign

International Association of Business Communicators S.C. Chapter 2014 Palmetto Awards

  • Palmetto Award of Excellence in Nonprofit Communications for 701 CCA’s Columbia Open Studios campaign

Columbia Regional Business Report 2014 “Influential Women in Business”

  • Debi Schadel, honoree

Free Times Power Issue, "The Next 50" list, 2014

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

 

2013

Free Times Power Issue, "The Power 50" list, 2013

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper

S.C. Public Relations Society of America Mercury Awards, 2013 

  • Silver Wing Award of Merit for Motor Supply Co. Bistro website

 

2012

Free Times Power Issue, "The Power 50" list, 2012

  • Debi Schadel and Tracie Broom honored by regional alt weekly newspaper