Nov. 4, 2024 (COLUMBIA, S.C.) – Flock and Rally, a full-service communications and marketing agency based in Columbia, South Carolina, is pleased to announce that Haley Nelson and Maiya Wingfield have joined their growing channel strategy team.

“We’re excited to welcome both Haley and Maiya to Flock and Rally,” says Merritt McNeely, chief executive officer at Flock and Rally. “Their backgrounds and expertise in digital marketing and social media align seamlessly with our firm’s core values and vision. They have already begun producing exceptional work that is driving results for our clients, and we’re excited to see their continued impact.”

Haley Nelson, Digital Marketing Strategist

Haley Nelson is a digital marketing strategist at Flock and Rally, where she drives integrated strategies that combine SEO, content marketing, website optimization, email marketing and organic social media. As a skilled marketing professional, she leverages data-driven insights and strategic content creation to execute cross-channel strategies. Nelson supports a dynamic client portfolio, including Experience Columbia SC, the National Medal of Honor Center for Leadership, Disability Rights SC, Prisma Health, Welvista, Anchor Investments, OneSpartanburg and Chapin Commercial Construction.

Her previous experience includes roles such as a content marketing specialist at Cognito Forms, retail market coordinator at REI Co-Op, director of communications at SC Women in Leadership, and marketing and events coordinator at The Rackes Group. She holds a Bachelor of Arts in Public Relations from the University of South Carolina’s School of Journalism and Mass Communications.

Maiya Wingfield, Content Strategist

Maiya Wingfield is a content strategist at Flock and Rally, specializing in social media and influencer marketing. She develops impactful digital content and strategies that engage audiences and amplify clients’ brands. Known for her expertise in creating dynamic social campaigns, Wingfield supports clients such as Disability Rights SC, The COMET, Prisma Health, Architrave, South Carolina State Fair, USC Arnold School 5210, National Medal of Honor Center for Leadership, Chapin Commercial Construction, and the Columbia Food and Wine Festival.

In previous roles, Wingfield was a social media coordinator at Linked UP Church in Powder Springs, Ga. and a social media marketing specialist at Aveanna Healthcare in Smyrna, Ga. She graduated Cum Laude from Spelman College in 2021 with a Bachelor’s degree in Political Science.

“Haley and Maiya each bring a fresh perspective and incredible dedication to our clients,” McNeely adds. “Their passion for using data and storytelling to drive engagement aligns perfectly with our mission to craft campaigns that make big impacts.”

Flock and Rally’s Services and Experience

Flock and Rally serves a diverse set of clients, including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology, and its campaigns reach target audiences statewide, throughout the Southeast and in markets across the United States.

Flock and Rally incorporates current best practices in an array of service areas, integrating research, strategy, traditional advertising and PR with new media and digital marketing, social media and more to help clients select tactics that will reach their target audiences with empathy and style — while offering the best value and performance.

The firm has earned more than 70 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and a Gold ADDY.

Flock and Rally’s full list of staff can be found here: https://www.flockandrally.com/about.

About Flock and Rally: Integrated Communications & Marketing

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, higher education, government, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.

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