Peak Drift CANpaign, 2023

Specialty can designs

Graphic design services

Flock and Rally created four custom can designs for Peak Drift Brewing Company’s 2023 CANpaign. One design was for a fall seasonal release, while the other three designs were created for partnerships with local events and organizations. The fully recyclable cans were printed using Peak Drift's sustainable digital can printing program, PeakPress.

The Peak Drift Brewing CANpaign was a collection of four specialty cans designed and illustrated by Senior Art Director Cait Maloney. 

• The Let The Good Times Roll Wheat Ale specialty can was created for the 2023 Rosewood Crawfish Festival, a classic Columbia, S.C. event that's been around for 15+ years. 

• The Coosaw Watermelon Blueberry Sour specialty can was created in partnership with Coosaw Farms in Fairfax, South Carolina. The limited release can was released in Summer of 2023. 

• The Pumpkin Ale specialty can was created for one of Peak Drift Brewing's seasonal releases at the end of 2023. 

• The Therapy Place Wheat Ale specialty can was created for the 2023 Miracles in Motion 5K Walk, Run & Roll.

This CANpaign was awarded with a Gold ADDY in Sales and Marketing and Best of Print by AAF Midlands.